VITALONE MARKETS HEALTH INSURANCE
OPTIONS IN SELECT RITE AID STORES

Fort Lauderdale, FL, February 12, 2008 - There are over 120 million Americans who are uninsured and underinsured. VitalOne, Inc. has an answer for this group of Americans and is bringing information on quality, affordable health insurance to them in select Rite Aid stores. Rite Aid customers in Memphis, TN, Charleston and Columbia, SC and Dayton and Toledo, OH will have access to information on more than 5,000 health insurance plan options provided by a variety of "A" rated national carriers by picking up free VitalOne brochures.
The brochures will be available in several locations throughout the store, including at the pharmacy and at the check out register. The brochure outlines key information so the customer can determine if the program is what they need in a health insurance plan and if they want to call the toll free number to talk with a licensed insurance agent. Once they make the call, they will have an opportunity to learn about the available plans, benefits and costs including:

• Customized Health Insurance Plans - VitalOne represents a broad range of carriers offering major medical plans with options to meet just about everyone's individual needs and budget. Through a proprietary software platform, the licensed insurance agents are able to qualify the customer against all of the available plans and their underwriting guidelines to determine which of the plans they will qualify for as well as which plans are the best fit for the customer.
• Guaranteed Acceptance Programs - Guarantee acceptance programs are designed for individuals who are unable to obtain coverage through traditional forms of insurance because of cost or existing medical conditions.
• Over 5,000 Plan Choices - VitalOne offers access to many choices which allows the customer to choose between carriers, plan types, deductible amounts, coinsurance amounts, out of pocket and lifetime benefit maximums, prescription drug benefits, office visit co-pays, and much more.

To get started, the customer simply calls the 800 number on the brochure to speak with a licensed insurance agent who will guide him or her through the qualification process, answer any questions about buying individual health insurance, and immediately submit an application for the plan the customer chooses over the phone through voice verification technology and without any paperwork.

VitalOne has simplified the process of buying health insurance by allowing customers immediate access to multiple carriers and plans simultaneously, qualifying the consumer's personal information against carrier underwriting guidelines, and enabling consumers to complete applications over the phone.

About VitalOne and related companies

VitalOne provides each customer access to a variety of health insurance choices and the ability to speak to a friendly, licensed health insurance agent to answer all of their questions and assist them in selecting the best plan for their specific needs. Oxonia Insurance Group works with VitalOne as a national insurance agency focused on providing individuals and families with easy access to quality and affordable health plans.

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