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Encouraging Activity With Group Health Insurance Discounts


(Image: Ed Yourdon under CC 3.0)

Some businesses are saving money on their group health insurance by encouraging exercise and other activity. One firm reports that they’ve saved over 5% on claims since enacting the program a year ago!

Employee wellness incentives are increasingly common, but this is a new spin on it. The firm provides electronic pedometers that track activity levels, in addition to online support. If they meet certain goals, the employee can save more than $100 on their health insurance premiums.

Currently, the programs are voluntary, and employees are not penalized for failing to reach their goals. (Instead of having their premiums increased, they simply stay the same–and forgo the opportunity for savings.) That may be why these programs have high participation rates; anywhere from 50-80% of the average workforce gets involved.

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